Branding

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Cast Experience Transformation

With the reorganization and design of the Cast Experience Transformation department at Walt Disney World® Resort, my team and I were responsible for the brand identity and application of the entire organization.

An associate and I brainstormed initial concepts, and I was charged with directing and developing the final brand. This included designing brand guidelines, print and digital collateral, and a complete collection of images and templates for the organization to distribute and use by department. This brand was launched in April, 2019.

Technology Used

Adobe Illustrator CC
Adobe InDesign CC
Microsoft Office

Cast Environment Recharge

As part of the broader Cast Experience Strategy, my team and I had the opportunity to work with partners across the site to systematically reimagine backstage environments designed to recharge and refuel WDW Cast. Our brand was centered around providing tools for communications partners to take and activate.

I was responsible for the branding and application of this work. This included everything from photography to template design and large scale printing. This design was leveraged from July, 2018 through February, 2019.

Technology Used

Adobe Illustrator CC
Adobe InDesign CC
Adobe Photoshop CC
Microsoft Office
Photography

Brand Style Guide Sample Pages

Just the Worst
826 Shop Concept

Graphic Design Senior Thesis Exhibition

During my senior thesis, I focused on using design as a medium for overcoming personal fears. The social aspect of my thesis included creating and developing a nonprofit 826 Shop that played on the humor of fears and phobias. Everything developed was presented at the Graphic Design Senior Thesis Exhibition at Hy-Vee Hall Convention Center in Des Moines, IA in April of 2017.

Technology Used

Adobe InDesign CC
Adobe Illustrator CC
Adobe Photoshop CC
Adobe After Effects CC
Adobe Premiere Pro CC
Adobe Audition CC
Screen Printing Knowledge and Material

Digital Process Book

Click to enlarge

The National Freak Show Brigade

The purpose of this classroom project was to invent a pop-up food venue that created an informative experience on a specific culture or sub-culture for it’s users. I chose to focus on the carnival history and culture, including developing a ride, perishables, and food geared towards a group that is over a century old.